The words of our ECD.
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- “Tell the truth without creating a noose for creative work”
- “Swim until my chest bursts”
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- John Steinbeck on Writing
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- “Strategies shouldn’t be unique, creative work should be unique.”
- You are not my friend. You’re a napkin.
- “Take two seemingly opposite thing and jam them together.”
- The W+K way?
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Influence without logic 